Australia is a long way from the rest of the internet and a long way from itself. Both distances show up on every request a cache cannot answer.
There is the distance to the rest of the world, and the distance between Perth and Sydney. Both are real and they are addressed differently.
Static and full-page cache is served from the nearest edge, which is what stops a page load being a trip across an ocean for content that never changes.
Checkout, admin and signed-in pages cannot be cached, so their speed depends on where the origin sits. That placement is a decision rather than an accident.
Australian organisations must know where personal information is held and whether it leaves the country. We answer with a location, not with a network diagram.
Australian traffic concentrates in the eastern evening, so capacity is planned around that window rather than a flat average.
A backup is another copy of the same information, and it needs an answer as specific as the live site does.
Edge delivery makes marketing pages fast anywhere. The half it cannot touch is everything behind a login, and that is where Australian sites feel their location.
Any Australian site looks fine on a cached homepage. Load a dashboard and the distance to the origin is the entire measurement.
Two distances and one privacy question, and the configuration follows each of them separately.
| Setting | What we do | Why |
|---|---|---|
| Edge coverage | Cached content answered from the nearest point of presence | Australia's distance from the rest of the internet is unavoidable, so the aim is to stop most requests having to travel it at all. |
| Origin placement | Chosen deliberately and disclosed | Signed-in and transactional pages always reach the origin, so its location is the difference between a fast dashboard and a slow one for every Australian user. |
| Storage disclosure | Location given for both site and backups | Australian privacy obligations require knowing whether personal information leaves the country, and that has to be answered with a place. |
| Peak planning | Sized for the eastern evening rather than a daily mean | Most of the population sits in two eastern time zones, so national traffic peaks in one window rather than spreading across the day. |
| Domestic routing | Kept as short as the network allows | The distance between Perth and Sydney is comparable to crossing Europe, so intra-Australian latency is a real number rather than a rounding error. |
Every plan includes free migration, daily backups, SSL and 24/7 support.
Move the site across — migration is free, placement discussed first.