One server cannot be near both Portlands. American sites are a geography problem before they are a performance one, and the fix is where things are placed.
A request from Seattle to a Virginia origin crosses the continent twice. Everything here is about how often that has to happen.
Static and full-page cache is answered at the edge, so most of your traffic never crosses the country at all. Distance stops being something either coast pays for.
Checkout, admin and anything logged in cannot be cached, so those requests reach the origin. Keeping it in the US is what stops that being a transcontinental round trip on top of the render.
State privacy laws increasingly require respecting a browser opt-out. Global Privacy Control is passed through rather than stripped, so your compliance work is not undone by the platform.
A US audience peaks three times as the country wakes up. Capacity is planned across that rolling window rather than a single spike.
Backups stay in the same country as the site, so a data question has one answer rather than two.
Edge caching fixes the marketing site. What is left is checkout, the dashboard and the admin — and those are decided entirely by where the origin sits.
The number that exposes a US site is response time from the coast the origin is not on. That is where a single-server setup shows its geography.
Every row is about reducing how often a request has to cross the continent, and what happens on the ones that must.
| Setting | What we do | Why |
|---|---|---|
| Edge cache coverage | Full-page cache answered at the nearest US edge | A reader in Seattle and an origin in Virginia are a continent apart, and the only fix that scales is not making that trip for most requests. |
| Origin placement | Kept inside the country with the visitor base | Checkout and signed-in pages can never be cached, so their speed is decided purely by how far the request has to travel. |
| Backup location | Same country as the origin | A customer asking where their data lives should not get one answer for the site and a different one for the copies of it. |
| Privacy signals | Global Privacy Control passed through unmodified | State laws increasingly treat a browser opt-out as a legal request, and a platform that strips the header quietly breaks compliance you already did. |
| Capacity windows | Planned across a rolling multi-zone peak | A national audience does not peak once — the same evening spike arrives four times as the country moves through it. |
Every plan includes free migration, daily backups, SSL and 24/7 support.
Move the site to a US origin — migration is free, backups included.